Field notes
Buffer time: the invisible KPI killing your orders
The time between "order ready" and "courier picks it up" is the KPI nobody monitors — and the one that hits quality the hardest. Here is how we instrumented it for Dodo Pizza with Spark Streaming + Delta Lake, and the 4 mistakes we made before doing it right.
El Veredicto
Opinión sin diplomacia.
Forbes 30 Under 30 LATAM, 2 years in: data, market, and media capital
Forbes 30 Under 30 data: 24 months inside the LATAM cohort. What works, what is noise. Compliance, distribution, PYME vs. enterprise — unfiltered.
Argentina SMBs 2026: opportunities after Milei reforms and the new ARCA
Inflation fell from 211% to 33% and the fiscal surplus has held for 14 months. Argentina is open for business again — but the window is 18 months.
Hacker Sergio: 12 months of Odoo consulting in LATAM — 5 lessons
Twelve months of Hacker Sergio in five operating lessons: LATAM SEO, compliance, Forbes, risk defense, and two-brand architecture. No diplomacy, with numbers.
Engineering
Stacks, arquitecturas y trade-offs reales. Sin marketing.
Multitouch marketing attribution in LATAM: how 12 brands took ROAS from 1.5x to 4.2x
Last-click died quietly. Diagnosis, 2026 cookieless stack, DDA + MMM with Robyn. Case of 12 beauty brands: ROAS 1.5x → 4.2x in two quarters with no extra spend.
Pricing intelligence in LATAM 2026: how retail in Mexico, Chile, Colombia, Peru, and Argentina prices with data, not intuition
Pricing intelligence in LATAM by layer: collection, matching, modeling, action. Antitrust risks at COFECE/FNE/SIC, an anonymous case with +2.1 pp margin, and the real cost of MVP versus production.
Computer vision in LATAM retail: what works in 2026 (and what doesn't)
Seven of ten CV-in-retail projects in LATAM never reach production. What pays, what doesn't, and how to design a pilot that doesn't collapse at scale.
Lead scoring in LATAM: from rules to ML for B2B teams in 2026
Three maturity levels (rules to logistic regression to XGBoost), metrics so you do not fool yourself, and a real Mexico case 3.1% to 8.7% in 90 days.
Churn prediction model for LATAM: retention model architecture (2026)
XGBoost vs survival analysis, identity resolution across CPF/RUC/CURP, per-segment retention playbook. What separates LATAM churn models that pay from models that decorate a dashboard.
Computer vision consultant in LATAM: what gets bought in 2026 — and who is overpaying
Computer vision consultant in LATAM in 2026: what clients ask for vs. what they need, real use cases, budgets USD 25k–300k, privacy by country.
Facturación electrónica
SIRE SUNAT: a step-by-step guide for Peruvian small businesses in 2026
RVIE, RCE, and the SUNAT propuesta explained without the jargon. 2026 calendar, real fines, and how to avoid the silence trap.
Electronic boleta SII: what changes from March 2026 in Chile — SMB guide
From March 23, 2026, every in-person point of sale in Chile without a thermal printer must deliver the boleta digitally. The expanded dispatch guide took effect on May 1.
SRI real-time in Ecuador: what Odoo needs in 2026
Starting January 2026 every invoice must reach the SRI immediately. Which l10n_ec modules hold up, where the architecture breaks, and how to fix it before the first shift stalls.
SRI Real Time Test for Odoo Ecuador: 12-point checklist for 2026
The SRI killed the 4-day window in January 2026. Twelve reproducible checks to validate your Odoo in pruebas before a USD 4,250 fine lands.
SIFEN KUATIA Paraguay 2026: four DNIT waves and why Odoo does not work out of the box
DNIT moved SIFEN to four hard quarterly dates in 2026 (March 2, June 1, September 1, December 1), plus January 2 for government suppliers.
DGI CFE 25-1 in Uruguay: what changes before the March deadline
March 3, 2026 is the production deadline. Mandatory CFE reference on credit notes, GTIN for retail, VUCE for exporters, restrictions on third-party Monotributo emission. A technical guide for SMBs in Uruguay.
Cumplimiento
SUNAT 2026 SMB Checklist — 47 Compliance Points
47-point diagnostic for Peruvian SMBs: CPE, SIRE, GRE, PLE and the new February 2026 validations. Fines, deadlines, and Odoo l10n_pe mapping.
LATAM Compliance 2026: full review — SUNAT, SAT, DIAN, SII, ARCA
LATAM compliance 2026: six regulators tighten at once. What changes in SUNAT, SAT, DIAN, SII and ARCA, the fines to expect and why systems that worked in 2024 fail in 2026.
SII 2026 checklist for Odoo: 35 digitalization steps in Chile
Three SII waves in five months; 35 concrete Odoo actions so you do not get caught out on May 1, 2026.
DIAN nómina electrónica deductions calculator: how much your Colombian SMB is losing
DIAN nómina electrónica deducibility calculator: formula, three SMB examples, common mistakes. Excel in two minutes.
Seven common DIAN nómina electrónica mistakes in 2026
Four years into mandatory adoption, Colombian SMBs still lose payroll deductibility because their DSNE XML reaches DIAN broken. Seven mistakes with real numbers and concrete fixes.
SIFEN 2026 in Paraguay: when your SME falls under the mandate
DNIT switched SIFEN on for every state supplier on January 2. Groups 15-18 phase in March through December. Find your group in 15 minutes.
Odoo
Odoo implementation for LATAM SMBs: 16-week roadmap (2026)
70% of Odoo implementations in LATAM fail because of the contract model, not Odoo. A 6-phase roadmap in 16 weeks that removes 80% of the risk.
Monotributo 2026 Calculator + Odoo: ARCA's new categories
11 A–K categories, two recategorization waves, CABA Unified Monotributo, and Odoo l10n_ar integration. Free Excel calculator.
Three fatal errors when rolling out Odoo in Peru in 2026
Three errors kill 70% of Odoo projects in Peru: partner picked on price, scope-as-invoicer, and stock l10n_pe. SUNAT 2026 fines plus the real cost of rework.
Odoo Argentina 2026: ARCA, Monotributo, and l10n_ar for SMBs
How to configure Odoo for ARCA (formerly AFIP), Monotributo 2026 with recategorization, and Factura Electrónica A/B/C/M/T. l10n_ar deep dive for Argentine SMBs.
Odoo in Chile: configuring l10n_cl for SII 2026 in an SMB
On May 1, 2026 the SII requires expanded data on every electronic dispatch guide. Real configuration path for Odoo l10n_cl in a Chilean SMB.
Odoo in Ecuador 2026: SRI real-time, l10n_ec, and what changes for SMBs
The SRI closed the 4-business-day window on January 1, 2026. How to configure Odoo + l10n_ec without fines and without stalling POS sales.
Cursos
How I built the Audita tu Odoo course: methodology and lessons from the LATAM SMB market
Five modules, audit-first, pilot with 47 students from 9 countries. The course does not teach you to implement Odoo: it teaches you to diagnose the one you already run before the next tax reform turns your books into a fine.
Odoo Audit Course: ERP Audit Framework for LATAM SMBs (2026)
Six axes, 84 checklist items, explicit scoring. Decide in one afternoon whether your Odoo complies, has 3-7 critical findings, or is past saving.
Computer vision for LATAM restaurants: course, real cases, ROI 2026
7 use-cases that pay back in 4–7 months, edge stack on Jetson Orin Nano and the Dodo Pizza case. The full computer-vision course for QSR and dark kitchens.
Odoo + SUNAT 2026 course for Peruvian SMBs: program, penalties, and real cases
SIRE, GRE, and new CPE validations: what stock l10n_pe covers, what you configure by hand, and which SMBs the course actually fits.
Casos LATAM
Implementaciones reales con cifras reales.
B2B portal for LATAM manufacturers: 2026 architecture and the NLMK case
Quote-to-order from 24 hours to under 4. SAT, SUNAT, DIAN, SII and ARCA compliance inside the flow. The Odoo modules that cover the MVP in 4-6 months.
Computer vision for dirty-table detection: the Dodo Pizza case
How computer vision detects the exact second a table empties out and fires the alert to floor staff. YOLO + Jetson stack, the Dodo Pizza case, LATAM budget, and the rollout mistakes most pilots make.
Telecom attribution in LATAM: MTA, MMM, and MTS + Philip Morris cases
Why last-click breaks on postpaid and regulated CPG. A hybrid MTA + MMM + geo-experiments stack on Odoo, without paying USD 500k for Adobe + Salesforce.
Odoo + computer vision in restaurants: the Dodo Pizza case for LATAM
How Dodo Pizza paired Odoo POS with computer vision across 100+ LATAM stores. Architecture, real numbers, common mistakes, and pilot payback conditions for mid-size operators.
Pricing intelligence for retail: lessons from Estée Lauder and Leroy Merlin
Pricing intelligence for LATAM retail: a 6-layer stack, Estée Lauder (MAP from 71% to 94%) and Leroy Merlin (+1.4-2.8 pp margin on 50,000+ SKUs).
Industria
Análisis del mercado, competidores y cambios estructurales.
Odoo for LATAM clinical labs: architecture for a Gemotest-scale network
Why the LIS does not belong inside Odoo, where e-invoicing breaks, and the 5 mistakes that kill the project before month six.
Odoo airline loyalty: an open-source frequent-flyer stack for LATAM
IBS iLoyal costs USD 2–8 million. For LATAM LCCs and regionals, Odoo covers 60–70% of the stack at 5–10% of the price. Architecture, IFRS 15, PCI, GDS and a CIS case with +22% retention.
Fintech onboarding in LATAM: Odoo and a crypto VASP case study
Regulator map for SBS/CNBV/CMF/SFC/CNV through 2025–2026, a six-layer onboarding architecture on Odoo, and an anonymous case with drop-off from 71% to 43%.
Odoo for insurance in LATAM: a platform for brokers and MGAs
Brokers, MGAs, and insurtech can run Odoo as their operational backbone. What fails is trying to replace the core engine. The QIC and AlfaInsurance cases mark the line.
Research
Estudios profundos, papers, encuestas.
SII 2027 in Chile: what SMBs should prepare in 2026
Preview of the final phase of Chiles SII reform under Law 21.713: DTE 2.0, RBF, marketplace reporting, and digital-service VAT. Deadlines, fines, and how to adapt Odoo before Q1 2027.
ClickHouse benchmark 2026: a ClickBench breakdown and competitor comparison for LATAM
Honest ClickBench breakdown — 43 queries, 60+ OLAP engines compared. When migrating to ClickHouse in LATAM pays off, and when it doesn't.
SUNAT 2027: Peru's final phase of tax digitalization
Analytical preview of SUNAT 2027: universal SIRE, GRE-only, real-time CPE validations, and fines up to 50% UIT. How to prep your Odoo before the fall 2026 window closes.
Data infrastructure in LATAM: why SMBs leak USD 500B a year
BID, CEPAL, and McKinsey land on the same USD 500B figure from three angles. The median LATAM SMB runs on zero data infrastructure. Layer-by-layer diagnosis and a 90-day playbook.