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Home/ Blog/ Casos LATAM

Casos LATAM

Implementaciones reales con cifras reales.

1 article

Casos LATAM

Multitouch marketing attribution in LATAM: how 12 brands took ROAS from 1.5x to 4.2x

Last-click died quietly. Diagnosis, 2026 cookieless stack, DDA + MMM with Robyn. Case of 12 beauty brands: ROAS 1.5x → 4.2x in two quarters with no extra spend.

May 27, 2026 · 8 min→