Research
Estudios profundos, papers, encuestas.
5 articles
Pricing intelligence for retail: lessons from Estée Lauder and Leroy Merlin
Pricing intelligence for LATAM retail: a 6-layer stack, Estée Lauder (MAP from 71% to 94%) and Leroy Merlin (+1.4-2.8 pp margin on 50,000+ SKUs).
How I built the Audita tu Odoo course: methodology and lessons from the LATAM SMB market
Five modules, audit-first, pilot with 47 students from 9 countries. The course does not teach you to implement Odoo: it teaches you to diagnose the one you already run before the next tax reform turns your books into a fine.
Pricing intelligence in LATAM 2026: how retail in Mexico, Chile, Colombia, Peru, and Argentina prices with data, not intuition
Pricing intelligence in LATAM by layer: collection, matching, modeling, action. Antitrust risks at COFECE/FNE/SIC, an anonymous case with +2.1 pp margin, and the real cost of MVP versus production.
Data infrastructure in LATAM: why SMBs leak USD 500B a year
BID, CEPAL, and McKinsey land on the same USD 500B figure from three angles. The median LATAM SMB runs on zero data infrastructure. Layer-by-layer diagnosis and a 90-day playbook.
SUNAT 2027: Peru's final phase of tax digitalization
Analytical preview of SUNAT 2027: universal SIRE, GRE-only, real-time CPE validations, and fines up to 50% UIT. How to prep your Odoo before the fall 2026 window closes.