Engineering
Stacks, arquitecturas y trade-offs reales. Sin marketing.
12 articles
Computer vision consultant in LATAM: what gets bought in 2026 — and who is overpaying
Computer vision consultant in LATAM in 2026: what clients ask for vs. what they need, real use cases, budgets USD 25k–300k, privacy by country.
Real-time data architecture: Kafka or REST API — the right call for LATAM
When Kafka is the answer, when REST API still wins, and why most "real-time" projects in LATAM are actually pseudo-real-time.
Pricing intelligence in LATAM 2026: how retail in Mexico, Chile, Colombia, Peru, and Argentina prices with data, not intuition
Pricing intelligence in LATAM by layer: collection, matching, modeling, action. Antitrust risks at COFECE/FNE/SIC, an anonymous case with +2.1 pp margin, and the real cost of MVP versus production.
Business Intelligence for LATAM in 2026: Power BI, Looker, and Tableau — Choosing Without Illusions
Power BI Pro costs USD 165 per user per year. A mis-sized Fabric F64 capacity burns USD 60,000 per year on resources running three hours a day. Which fits your LATAM SMB — with hard numbers, no marketing.
Data Engineering for LATAM SMBs: When to Launch Tier B Without Burning USD 50k
Between the USD 200/month dashboard and the USD 300k enterprise data platform lives 95% of LATAM mid-market. Real stack, real prices, and the mistakes that cost the most.
Computer vision in LATAM retail: what works in 2026 (and what doesn't)
Seven of ten CV-in-retail projects in LATAM never reach production. What pays, what doesn't, and how to design a pilot that doesn't collapse at scale.
Lead scoring in LATAM: from rules to ML for B2B teams in 2026
Three maturity levels (rules to logistic regression to XGBoost), metrics so you do not fool yourself, and a real Mexico case 3.1% to 8.7% in 90 days.
Churn prediction model for LATAM: retention model architecture (2026)
XGBoost vs survival analysis, identity resolution across CPF/RUC/CURP, per-segment retention playbook. What separates LATAM churn models that pay from models that decorate a dashboard.
Multitouch marketing attribution in LATAM: how 12 brands took ROAS from 1.5x to 4.2x
Last-click died quietly. Diagnosis, 2026 cookieless stack, DDA + MMM with Robyn. Case of 12 beauty brands: ROAS 1.5x → 4.2x in two quarters with no extra spend.
Machine learning consultant in LATAM: hiring framework, budgets and use cases for 2026
When to hire a machine learning consultant in LATAM in 2026: methodology, USD 25k–300k budgets, use cases (fraud, churn, demand) and regulation by country.
Buffer time: the invisible KPI killing your orders
The time between "order ready" and "courier picks it up" is the KPI nobody monitors — and the one that hits quality the hardest. Here is how we instrumented it for Dodo Pizza with Spark Streaming + Delta Lake, and the 4 mistakes we made before doing it right.
SIRE SUNAT January 2026: complete guide for SMBs on Odoo
Mandatory adoption of the Integrated Electronic Records System (SIRE) starts January 2026. What it means for SMBs already on Odoo, what to migrate, what to validate.